Welcome to part one, of this two part episode with Nothing_Neue.
Today's guest is Nothing_Neue, a Brooklyn born Producer/Beatmaker, and Artist, focused on creating worlds out of music.
In 2023, he was signed to the Los Angeles-based, Alpha Pup Records, which as been considered a top-tier indie label for years, releasing projects from a wide variety of artists, including: Mike Gao, Nosaj Thing, Free The Robots, Dibia$e, Jonwayne, and Daedelus.
In the first part of this two part episode, we talk about:
Nothing_Neue's signing to AlphaPup and its impact on his life as an artist.
Learning to embrace and trust your own judgment.
Internal and external encouragement and its role in pursuing goals.
How Nothing_Neue processes feedback that doesn't line up with his own feelings about his work.
How Nothing_Neue applies an entrepreneurial mindset to his art.
Embracing longevity as a strategy in an era of instant feedback and gratification.
How achievement of a big goal can bring about sadness.
And, Nothing_Neue brings a few songs for us to listen to and discuss.
As always, this was a lot of fun and provides insight and context into Nothing_Neue's musical perspective.
Top 3 Gems From This Convo:
1. ACHIEVING A BIG GOAL CAN BRING ABOUT SADNESS.
Do not make the mistake of thinking that achieiving that big goal (e.g. getting signed to a label) will solve the problems in your life.
Be thoughtful and intentional about the way you set expectations and goals for yourself.
2. OPERATE FROM A PLACE OF TRUTH
You don’t have to take part in business to make music, but if you want to participate in the music business, you will have to figure out how to make this work for you in a way that matches your prinicples.
If you feel like making money from your music requires a fundamental compromise of your values, do not do it. You can earn money in many other ways.
3. LONGEVITY AS A PRIORITY
If your goals are to build a durable and lasting career, ensure that the way you work and build are aligned accordingly. It will take practice, but learn to say no to the short-term and surface level wins that are not harmonious with your goals.
Listen on Apple, Spotify, and YouTube.
Tap in with toru:
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Tap in with Nothing_Neue:
Instagram: @nothing_neue
To jump to a specific moment in the conversation:
0:00 Intro
2:04 Welcome
2:38 Listening Session, Track 1
6:44 Discussion, Track 1
9:08 Listening Session, Track 2
13:09 Discussion, Track 2
17:06 Listening Session, Track 3
20:18 Discussion, Track 3
24:50 Alpha Pup signing
27:50 Double Down On You
31:40 Encouragement
33:50 How to take outside feedback and opinion
37:00 People pleasing
37:30 Entrepreneurial Mindset As An Artist
41:00 Longevity As A Priority
43:25 Sensitivity Around Money And Art
45:00 Don't Infringe On Your Truth
46:26 Transparency
48:00 Reaching A Big Goal Can Bring About Sadness
50:44 Outro
Referenced:
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